Image Optimization Basics for SEO and Traffic

You have to tread somewhat gently with SEO lest you over-optimize and suffer the consequences (from Google). Maybe you have ignored image optimization in the past thinking it is not worth the effort. Admittedly, it may not seem worth the time compared to other search optimization methods. But it does matter even more in 2014 thanks to social media and research showing images do matter with readers. Content is more likely to be read and shared when there are relevant and impactful images included. If you are going to use images in your content, and you should, then make the most of them. Image optimization is not hard at all. But just like all other fairly easy SEO techniques, you need to do it right. Image Optimization at a Glance First, yes – you can use images to bring traffic to your site. Search engine bots crawl image tags for user searches. That is why it does matter to use relevant images in your content that are coded with descriptive text. In addition, search engines allow for image searches which is another method of driving traffic. - 

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