5 Tested SEO Tips

SEO, the abbreviation of Search Engine Optimization is a group of techniques designed to increase a website’s visibility on popular search engines. When it happens, it starts attracting visitors. This traffic is transformed into sources of revenues through various forms of advertising. The concept is now a subject of in-depth analysis due to some unexpected developments in the industry. Google came up with Penguin, Panda and other updates to punish those websites which deploy unethical strategies to improve their ranking in its search engine. Even then, you are left with no choice, but to compete with millions of others to stay before the eyes of your potential customers. Here are some powerful ways to optimize your website for Google and other major players in the field without being penalized.

1. Accept the fact; content is king

This may be the tip you are going to come across whenever you search for information in this field. The reason is quite simple; one can never afford to ignore or underestimate its significance at present. Writing good articles will never be enough; you have to sound authoritative in your niche. Everyone explores the Internet; the same information gets distributed all over the world. But, you have to find a way to stand apart from your competition. Publish posts so that you are able to establish yourself as an expert in the industry. You should also make sure that the content you publish is original, fresh and engaging.

2. Do not ignore on-page optimization

Your posts may be informational, unique and interesting. But, if your website is difficult to navigate or is too slow to download in popular web browsers, you are not going to get any traffic. Even if you manage to attract visitors, they would not be there on your site for long. You should also take search engines into account when designing your site. Make sure that the Meta tag and the title tags give an idea of the services or products you offer.

3. Get listed in local business listings

Everyone knows that the giants in the industry give preference to locally optimized websites when determining search page rankings. If you have not created your profiles in the local listings of Google or Yahoo, know that you are missing a lot. Registering yourself in these listings is not a time-consuming process. Just give a few basic details about your business; done.

4. Harness the power of social media

Anyone who does a bit of market analysis at regular intervals would tell you; social networking platforms shape the buying decisions of today’s consumers. Share valuable insights on Facebook, Twitter and other social networking platforms. People searching for information would see these posts and would share it. Google would take note of this ongoing activity and improve your website’s ranking on its search result pages.